During the 35th America’s Cup held in Bermuda in 2017, Land Rover BAR designed and built a dedicated educational space at their team base, open and free to the public, in collaboration with 11th Hour Racing. Using the inspiration of Land Rover BAR’s challenge for the America’s Cup, the aim of the 11th Hour Racing Exploration Zone was to foster young people’s interest in Science, Technology, Engineering and Maths (STEM) and inspire students to continue on to careers in these fields.
From the opening of the 11th Hour Racing Exploration Zone in early February 2017 to the end of the America’s Cup in July, 9,708 visitors went through the education space with 1,800 Bermudian students taking part in lessons on ocean plastics, renewable energy, and invasive species.
For this project, 11th Hour Racing and Land Rover BAR worked with strategic partners: Ellen MacArthur Foundation, 5 Gyres, Bermuda Underwater Exploration Institute, RISE, Low Carbon and Land Rover BAR’s Official Charity 1851 Trust.
Wendy Schmidt, Co-Founder of 11th Hour Racing: “With the 11th Hour Racing Exploration Zone, we hope to create a legacy lasting well beyond the 35th America’s Cup. Through interactive displays, we focus on some of the concerns that are top of mind for all of us: which invasive species is creating havoc in the Atlantic Ocean? How widespread is the problem of ocean plastic pollution? We also look at bigger issues, such as what it means to have a circular economy and how we can accelerate the transition to the use of more renewable energy. We are thrilled to share this story with Land Rover BAR’s fans, sailing and sports enthusiasts, the public, and we hope to capture their imagination and spark creativity and interest in our oceans.”
On average Land Rover BAR sailors consume 35,000 kcal per week (the average 30 year old male consumes 18,200 kcal) – this calorie intake is necessary to sustain the physical needs for all their training and racing and is
equivalent to creating a maximum energy output power of 1850w, which is enough power to light a 60W light bulb for 26 hours. The sailors have specially designed nutrition plans that are carefully matched to their training programs and the demands it will make on their bodies. The goal is to ensure that the sailors take on enough lean proteins, good fats and a blend of complex and simple carbohydrates to fuel their training and promote health and well-being. The food used to feed the sailors and the whole team is sourced locally and sustainably. Land Rover BAR’s nutrition plan includes weekly Meatless Mondays – this is a simple method for reducing the team’s impact on the planet: by having at least one meat free day a week you can help slow climate change, preserve natural resources and improve your health.
Fitness has become one of the pillars of the modern America’s Cup. No longer is it enough to be one of the world’s best sailors – crews must be among the fittest athletes in the world. Racing a foiling, wingsail catamaran that can reach speeds of more than 50 mph demands supreme conditioning in a way not seen before in sailing. Land Rover BAR’s sailors must be able to perform almost continuously during a super-charged 20-min race, often for three races a day.
The team that is most likely to win the 35th America’s Cup will be the one that
manages to spend the most time on their foils around the racecourse. The hydrofoils act exactly like an airplane wing and work by generating lift force when the boat speed reaches about 18 knots. These blades raise the hulls out of the water, reducing drag, and allowing the boat to “fly” at speeds of more than 50 mph.
The materials used to build the Land Rover BAR race boat are just as important asthe design of the boat. The Land Rover BAR ACC (America’s Cup Class) is built mostly of carbon fiber; lighter than aluminum, stronger than even high grade steels, carbon fiber is slowly taking over the world: decades of steady growth mean that in 2015 global demand was 68000 tons of carbon fiber, enough to build 7 Eiffel Towers (Composites Market Report 2014, Witten/Kraus/Kuhnel). That number can only get bigger – but what’s going to happen to it all when its job is done? Can it be melted down and reformed, like steel, aluminum or glass? This is a problem that Land Rover BAR has brought attention to by developing an end of life solution and researching innovative ways to recycle composite materials.
Land Rover BAR also researched the use of other natural materials while building two specialized docking ribs as part of a project with City College Southampton. The ribs have a highly innovative design, powered by a centrally positioned outboard that can be rotated through 360 degrees to push the boat in any direction. A mixture of materials were explored that have a lower environmental impact than traditional resins and fibers, researching their overall impact in terms of strength and environmental footprint. Some of the materials explored were natural materials such as flax (a plant material that has been used in marine applications for thousands of years), epoxy bonding resins with high biomass content (50+%), and a recyclable PET core material that comes from plastic bottles. To read more about this project click here.
This voracious predator is wreaking havoc on coral reef ecosystems throughout the Caribbean, Gulf of Mexico and the Western Atlantic.Land Rover BAR and 11th Hour Racing are committed to raising awareness about the global issue of invasive species and on April 19th, 2017, they joined forces with ACEA (America’s Cup Event Authority), the six America’s Cup teams and high profile chefs from around the world to focus on lionfish as a sustainable and delectable seafood choice, at the 11th Hour Racing #EatLionfish Chefs’ Throwdown – where sport, environment, technology, innovation, business, tourism, cuisine, inspiring the next generation and philanthropy all came together under one cause.
The best way to combat these fish is to eat them! Ask your local fish market and your favorite restaurant to sell and serve lionfish. Find out more here about our #EatLionfish initative, including recipes from the chefs who competed in the Bermuda #EatLionfish Chefs’ Throwdowon.
Ready to cook your own?
Can you think of a solution?
Here is a fun hand-on activity for kids and adults alike! Cut out your own lionfish (here) and use it to spread the word about the dangers of invasive species and the effect they have on marine ecosystems.
Take a photo of your model lionfish and post it on Social Media with #EatLionfish!
Can you think of a solution?
Source: Ellen MacArthur Foundation, The New Plastics Economy: Rethinking the future of plastics, McKinsey & Company and World Economic Forum.
To tackle the issue of plastic waste in the ocean a more effective way to reuse and remanufacture plastic needs to be developed. Applying circular economy principles to global plastic packaging flows could transform the plastics economy and drastically reduce negative impacts such as leakage into oceans. (Source: Report by the World Economic Forum and Ellen MacArthur Foundation, with analytical support from McKinsey & Company.)
Bermuda burns most of its waste, including recyclable plastics, in the island’s waste to energy plant. To help provide a local and consumer-oriented solution to the issue, we developed an innovative (and fun) apparatus which consists of a plastic grinder and a solar kiln. For this project 11th Hour Racing and Land Rover BAR collaborated with 5 Gyres. Primary solutions to the issue of burning plastics on islands, where any value to recyclable plastic is lost in the cost of moving plastic to the mainland, include banning single-use plastics, and increasing producer responsibility to retrieve plastic packaging and products after use. But durable plastic goods made from polyethylene and polypropylene—such as buckets and crates—are typically burned after they break. The Solar Plastic Kiln presents an opportunity for local remanufacture, one part of the complex transition to a circular economy. The design uses solar panels to create electricity, elements (like those found in a toaster oven) to heat metal plates, and simple aluminum molds to reform plastics. The plastic is melted to prevent the formation of furans or dioxins.
Visitors to the 11th Hour Racing Exploration Zone can grind high-density plastics (such as laundry detergent bottles and shampoo containers) in the grinder. The pellets are placed in a flowerpot mold and inserted into the solar kiln. The power of the sun melts the pellets and after a few hours of “cooking” you can extrude a beautiful and colorful flowerpot complete with a pack of seeds. What a great way to see some innovative thinking come alive, and to learn about the circular economy, renewable energy and how to reduce food miles by planting tomato seeds!
The easiest way to help reduce leakage of plastic into our oceans is to stop using certain types of plastic.
Start by saying NO to single-use plastics:
The majority of energy on Bermuda is generated by waste to energy (WTE) from the incineration of garbage, meaning that there is little incentive to recycle. By highlighting solar as an alternative green energy, there could be less reliance on WTE and more of an incentive to divert waste from the incinerator. Land Rover BAR, Low Carbon and the Stempel Foundation installed 194 solar panels on the nearby National Museum of Bermuda roof. The panels will generate an annual energy production of 93,600 kWh, the equivalent of powering 30 households per annum and avoiding 43 tons of C02 per year. The project will not only contribute to the local economy but it will leave an important legacy to the museum and island in the ongoing battle to mitigate the negative effects of climate change.