A great read on GreenSportsBlog.

October 9, 2015

[vc_row css=”.vc_custom_1423751086688{margin-bottom: 0px !important;}”][vc_column][vc_column_text]Sustainability and climate change are a hot topic these days – sustainability and sport is also becoming a subject of heated discussion and great interest. However, sustainability and sailing is quite a novelty, and Land Rover BAR, with 11^th Hour Racing as its Exclusive Sustainability Partner, is leading the way into a new and exciting era.

The team’s strategy goes well beyond building a “green” base and running daily operations as a sustainable business model. Some other key items include reporting, tracking progress, fan engagement and measuring impact.

Team 11^th Hour Racing was recently interviewed by Lew Blaustein, Writing At The Intersection of Green & Sports, for GreenSportsBlog.

Here is a teaser of a great read!

Sir Ben Ainslie, sailing legend and America’s Cup and Olympic champion from Great Britain, has made fighting to protect the health of our oceans the focus of his work. 11th Hour Racing, a Newport, RI-based organization, dedicated in part to making world class sailing more sustainable, is partnering with Ainslie and his team, Land Rover BAR, in its efforts use better practices to win the 35th America’s Cup. GreenSportsBlog spoke with members of the 11th Hour Racing team and Mr. Ainslie about the power of his and his team’s sustainability message and deeds.

Enjoy the full story here.[/vc_column_text][/vc_column][/vc_row]