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Year: 2017, 2018

Volvo Ocean Race

2017-2018 Volvo Ocean Race

Since 1973, the Volvo Ocean Race has provided the ultimate test of a team and a human adventure like no other. The 2017-18 edition will take the teams 45,000 nautical miles around the world, across four oceans, touching six continents and 12 landmark Host Cities.

The Volvo Ocean Race is often described as the longest and toughest professional sporting event in the world, sailing’s toughest team challenge and one of the sport’s ‘Big Three’ events, along with the Olympics and America’s Cup.

A total of 2.4 million people visited the Race Villages in the last edition, to get a first-hand taste of the race. Tens of millions more followed the action on digital platforms, and this time fans will be able to get even closer in person and online, with a newly imagined pit lane experience at the Host Cities and more live updates from the boats than ever.

After 12 editions and half a million miles, racing resumes again on October 22, 2017, when the teams set sail from Alicante, Spain.

 

There is a natural fit between the race, ocean health and the critical environmental challenge plastic pollution. Race organizers have taken on a pragmatic approach, with a robust sustainability program, which will build awareness and activate discussion, leverage the global platform the race offers, and create local relevancy through host venues. The three pillars of this sustainability program are:

Maximizing impact

Minimizing footprint

Leaving a positive legacy

In order to reach these goals, Volvo Ocean Race has teamed up with 11th Hour Racing as Founding Principle Partner of their Sustainability Program.

11th Hour Racing’s support also extends to being a principle Race Partner and a sponsor of Race Team Vestas 11th Hour Racing, which aims to achieve exemplary results in sport and be the most sustainable team in the race.

Volvo Ocean Race is working with 11th Hour Racing to:

  • Influence the Volvo Ocean Race supply chain to adopt more sustainable practices;
  • Pioneer new approaches to tackle ocean plastic pollution issues;
  • Set new standards of sustainability for the event and hospitality sector;
  • Use the power of media and communications to change people’s behavior, specifically on plastic consumption and waste;
  • Share knowledge and learning regarding sustainability and the environment within the Volvo Ocean Race;
  • Provide a model of sustainable practices for the world of sports and event management; and
  • Promote change on a governmental level to encourage long-term planning around sustainability, particularly in relation to plastic consumption, waste and ocean health.

The range of sustainability initiatives will focus on three main areas:

Social Impact

  • Training staff, volunteers, shore crew and racing teams
  • Launching educational programs online and in race villages
  • Engaging local nonprofits at each stopover
  • Engaging dialogue and spark action through Ocean Summits

Environmental Impact

  • Following sustainable procurement guidelines and banning single use plastic
  • Reducing energy consumption and encouraging renewable energy use
  • Tracking greenhouse gas emissions
  • Reducing waste as much as possible through recycling and composting

Communication and Media Strategy

  • Engaging with traditional and digital media through high-quality storytelling and real, respected characters, to drive conversation and raise awareness on ocean health, plastic pollution, sustainability and environmental responsibility
  • Creating and distributing dedicated content through various platforms
  • Organizing and facilitating public presentations

 

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