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Land Rover BAR

11th Hour Racing Partnership

11th Hour Racing created its inaugural partnership with Land Rover BAR in virtue of the team’s goal to run a sustainable America’s Cup campaign, and build a long-term business model that places environmental responsibility at its foundation with the goal of being the most sustainable professional sports team in Great Britain.

A selection of success stories through this partnership include:

  • Achieving ISO 20121 certification, the first sports team in Great Britain to do so.
  • Building the team’s base in Portsmouth, UK, to BREEAM Excellent standards.
  • Innovations in recycling carbon fiber, and winning 3 prestigious sporting awards for their sustainability efforts.
Healthy Seas

11th Hour Racing partnered with Land Rover BAR Racing in 2014 with the aim to increase our understanding of the oceans, find solutions to the challenges that impact marine resources, and promote stewardship of the seas that sustain life on our planet.

Winning Teams

Sailors have a special connection to the natural world; they harness the power of the wind to explore the globe and use the ocean’s vast natural resources as their enormous playground. These sailors are also some of the first to see human’s harmful impact on the ocean; and increasingly they are driving action and innovation for these environmental challenges.

Innovative Sustainability

Driving sustainability forward through the platform of competitive sailing is one of the main objectives of 11th Hour Racing. Through the support of 11th Hour Racing as their Sustainability Partner, Land Rover BAR are striving to achieve major sustainability objectives, while leading the way by educating and inspiring younger generations to drive sustainability forward


Land Rover Ben Ainslie Racing (BAR) was launched on June 10th, 2014 in the presence of the Duchess of Cambridge. The team was conceived by four times Olympic gold medalist and 34th America’s Cup winner, Sir Ben Ainslie, with the long-term aim of bringing the America’s Cup back to Great Britain where the race began in 1851.

Land Rover BAR believe their influence should extend far beyond the racecourse, and have put sustainability at the heart of operations since launching the team with Exclusive Sustainability Partner 11th Hour Racing in 2014.


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