2017, 2016, 2015, 2014

Land Rover BAR

11th Hour Racing Partnership

11th Hour Racing created its inaugural partnership with Land Rover BAR in virtue of the team’s goal to run a sustainable 35th America’s Cup campaign, and build a long-term business model that places environmental responsibility at its foundation with the goal of being the most sustainable professional sports team in Great Britain.

A selection of success stories through this partnership include:

  • Achieving ISO 20121 certification, the first sports team in Great Britain to do so.
  • Building the team’s base in Portsmouth, UK, to BREEAM Excellent standards.
  • Innovations in recycling carbon fiber, and winning 3 prestigious sporting awards for their sustainability efforts.


Land Rover Ben Ainslie Racing (BAR) was launched on June 10th, 2014 in the presence of the Duchess of Cambridge. The team was conceived by four times Olympic gold medalist and 34th America’s Cup winner, Sir Ben Ainslie, with the long-term aim of bringing the America’s Cup back to Great Britain where the race began in 1851.

Land Rover BAR believe their influence should extend far beyond the racecourse, and have put sustainability at the heart of operations since launching the team with Exclusive Sustainability Partner 11th Hour Racing in 2014.


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