YEARS:

2018, 2019, 2020

LOCATION:

Nairobi, Kenya

United Nations Environment Program

Clean Seas Campaign

UN Environment launched #CleanSeas in February 2017, with the aim of engaging governments, the general public, civil society and the private sector in the fight against marine plastic litter. Over five years, this campaign aims to address the root-cause of marine litter by targeting the production and consumption of single-use plastic.

Over the past two years, the Clean Seas campaign has become one of the largest global campaigns for combatting marine plastic pollution with national commitments from sixty countries covering more than 60 percent of the world’s coastlines. It has become a catalyst for change, inspiring governments to pass plastic reduction policies, encouraging industry to minimize plastic packaging and redesign products, and motivating consumers to change their habits and demand more action from both the public and private sectors.

Scope 2019 & 2020
  • Continue the momentum of the campaign through quarterly activations that raise awareness and action around specific issues related to marine plastic pollution and single-use plastics. At least one activation will focus on sustainable alternatives for personal care products that contain microbeads or single-use plastics.
  • Educate the public about sources of marine pollution, primarily through digital collaterals such as infographics and video. These collaterals will be disseminated through the UN Environment’s social media channels.
  • Reconnect with individuals, countries, and organizations who have made pledges under the Clean Seas campaign. Reach at least five countries that have made major commitments under the campaign, following up on implementation, best practice stories, problems encountered and identifying local champions to showcase some of the initiatives with impacts on the ground.
  • Develop public activation videos focused on calls to action, behavior change, and solutions, including videos of government action.
  • Design and distribute toolkits and online guides for governments and industry members to create a game plan to tackle plastic pollution.
Scope 2018
  • Expand Campaign Website (cleanseas.org) to be accessible in languages used at all Volvo Ocean Race Stopovers to ensure fans and the general public know actions they can take to stop marine litter.
  • Develop digital toolkits to equip target audiences (public, industry, and regulators) with actionable practices, innovations or alternatives that can be implemented immediately.
  • Develop Virtual Reality Exhibition at Volvo Ocean Race and other video materials that showcase the fate of plastics from production and consumption to how they cycle through the oceans, and how people are affected by marine litter.
  • Ensure a lasting legacy of the Volvo Ocean Race Sustainability Campaign and the Ocean Summits through strong stakeholder engagement with industry leaders and regulators to change practices related to the use of plastics and preventing marine litter.

About United Nations Environment Program

The United Nations Environment Programme (UN Environment) is the leading global environmental authority that sets the global environmental agenda, promotes the coherent implementation of the environmental dimension of sustainable development within the United Nations system, and serves as an authoritative advocate for the global environment.

Its mission is to provide leadership and encourage partnership in caring for the environment by inspiring, informing, and enabling nations and peoples to improve their quality of life without compromising that of future generations.

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