11th Hour Racing Exploration Zone


During the 35th America’s Cup held in Bermuda in 2017, Land Rover BAR designed and built a dedicated educational space at their team base, open and free to the public, in collaboration with 11th Hour Racing. Using the inspiration of Land Rover BAR’s challenge for the America’s Cup, the aim of the 11th Hour Racing Exploration Zone was to foster young people’s interest in Science, Technology, Engineering and Maths (STEM) and inspire students to continue on to careers in these fields.

From the opening of the 11th Hour Racing Exploration Zone in early February 2017 to the end of the America’s Cup in July, 9,708 visitors went through the education space with 1,800 Bermudian students taking part in lessons on ocean plastics, renewable energy, and invasive species.

For this project, 11th Hour Racing and Land Rover BAR worked with strategic partners: Ellen MacArthur Foundation5 GyresBermuda Underwater Exploration InstituteRISELow Carbon and Land Rover BAR’s Official Charity 1851 Trust.

Wendy Schmidt, Co-Founder of 11th Hour Racing: “With the 11th Hour Racing Exploration Zone, we hope to create a legacy lasting well beyond the 35th America’s Cup. Through interactive displays, we focus on some of the concerns that are top of mind for all of us: which invasive species is creating havoc in the Atlantic Ocean? How widespread is the problem of ocean plastic pollution? We also look at bigger issues, such as what it means to have a circular economy and how we can accelerate the transition to the use of more renewable energy. We are thrilled to share this story with Land Rover BAR’s fans, sailing and sports enthusiasts, the public, and we hope to capture their imagination and spark creativity and interest in our oceans.”


America’s Cup Timeline


The great acceleration: climate starts changing as a result of human activity


The yacht America wins a race around the Isle of Wight for the One Hundred Pound Cup


America* (US) vs Aurora (UK)


The winners gift the trophy to the New York Yacht Club, calling it the America’s Cup


British yacht Cambria sailed to New York to challenge for the America’s Cup. They were defeated


Cambria (UK) vs Magic* (US)


Livonia (UK) vs Columbia* (US) & Sappho* (US)


World’s first demonstration of generating electricity from sunlight, using selenium cells, in California


Madeleine* (US) vs Countess of Dufferin (Can.)


Mischief* (US) vs Atalanta (Can.)


Genesta (UK) vs Puritan* (US)


Galatea (UK) vs Mayflower* (US)


Thistle (UK) vs Volunteer* (US)


The world’s first windmill that can generate electricity is developed


Valkyrie II (UK) vs Vigilant* (US)


Valkyrie III (UK) vs Defender* (US)

1899 to 1930

Sir Thomas Lipton challenged five times for the America’s Cup, all of them unsuccessful


Shamrock (UK) vs Columbia* (US)


Shamrock II (UK) vs Columbia* (US)


Shamrock III (UK) vs Reliance* (US)


Shamrock IV (UK) vs Resolute* (US)


Shamrock V (UK) vs Enterprise* (US)


Endeavour (UK) vs Rainbow* (US)


Endeavour II (UK) vs Ranger* (US)


Post-war austerity meant a change to a much smaller boat – the Twelve Metre


Sceptre (UK) vs Columbia* (US)


Weatherly* (US) vs Gretel (Austl.)


Sovereign (UK) vs Constellation* (US)


Dame Pattie (UK) vs Intrepid* (US)


First Earth Day, with over 20 million people participating


Courageous* (US) vs Southern Cross (Austl.)


Courageous* (US) vs Australia (Austl.)


Freedom* (US) vs Australia (Austl.)


Liberty (US) vs Australia II* (Austl.)


The modern era was born when Australia II broke America’s 132 year hold on the Cup


British Antarctic Survey discover the Ozone hole, leading to a world-wide ban of CFCs


Stars & Stripes* (US) vs Kookaburra III (Austl.)


After successfully defending the Cup in 1974 and 1980 Dennis Connor wins back the cup for USA


Stars & Stripes* (US) vs New Zealand (NZ)


America* (US) vs Il Moro di Venezia (Italy)


Young America (US) vs Black Magic* (NZ)


After 3 unsuccessful challenges New Zealand finally wins the Cup


Ocean garbage patches first discovered by Captain Charles Moore sailing his way back to California from Hawaii


Black Magic* (NZ) vs Luna Rossa (Italy)


Invasive species – Lionfish introduced to the Atlantic, establishing in Bermuda where they have no natural predators


New Zealand (NZ) vs Alinghi (Switz.)


Alinghi* (Switz.) vs New Zealand (NZ)


CO2 levels reach 400ppm for first time in human history


A new rule is introduced and it produces the AC72 foiling catamaran


USA-17* (US) vs Alinghi (Switz.)


USA-17* (US) vs New Zealand (NZ)


Ben Ainslie Racing (BAR) launched in presence of HRH The Duchess of Cambridge


11th Hour Racing joins BAR as Exclusive Sustainability Partner


Climate Change Agreement in Paris, 195 countries commit to staying below 2 degrees of global temperature increase


Land Rover become title sponsor and Land Rover BAR is formed


Land Rover BAR becomes the only British sports team to be awarded the Olympic-inspired ISO 20121 standard across all its activities


Land Rover BAR becomes first professional British sports team to operate BREEAM Excellent building


Ben Ainslie and BT launch #Go100percent movement, inspiring sports fans to go 100 percent renewable


Land Rover BAR win Louis Vuitton America’s Cup World Series 2015-16


The 35th America’s Cup is held in Bermuda

1. Introduction

2. Man & Machine

Man: What does it take to be a Land Rover BAR Sailor


On average Land Rover BAR sailors consume 35,000 kcal per week (the average 30-year-old male consumes 18,200 kcal) – this calorie intake is necessary to sustain the physical needs for all their training and racing and is

equivalent to creating a maximum energy output power of 1850w, which is enough power to light a 60W light bulb for 26 hours. The sailors have specially designed nutrition plans that are carefully matched to their training programs and the demands it will make on their bodies. The goal is to ensure that the sailors take on enough lean proteins, good fats and a blend of complex and simple carbohydrates to fuel their training and promote health and well-being. The food used to feed the sailors and the whole team is sourced locally and sustainably. Land Rover BAR’s nutrition plan includes weekly Meatless Mondays – this is a simple method for reducing the team’s impact on the planet: by having at least one meat-free day a week you can help slow climate change, preserve natural resources and improve your health.


Fitness has become one of the pillars of the modern America’s Cup. No longer is it enough to be one of the world’s best sailors – crews must be among the fittest athletes in the world. Racing a foiling, wingsail catamaran that can reach speeds of more than 50 mph demands supreme conditioning in a way not seen before in sailing. Land Rover BAR’s sailors must be able to perform almost continuously during a super-charged 20-min race, often for three races a day.

Machine: The Boat That Flies

The team that is most likely to win the 35th America’s Cup will be the one that

manages to spend the most time on their foils around the racecourse. The hydrofoils act exactly like an airplane wing and work by generating lift force when the boat speed reaches about 18 knots. These blades raise the hulls out of the water, reducing drag, and allowing the boat to “fly” at speeds of more than 50 mph.

Materials Matter

The materials used to build the Land Rover BAR race boat are just as important as the design of the boat. The Land Rover BAR ACC (America’s Cup Class) is built mostly of carbon fiber; lighter than aluminum, stronger than even high grade steels, carbon fiber is slowly taking over the world: decades of steady growth mean that in 2015 global demand was 68000 tons of carbon fiber, enough to build 7 Eiffel Towers (Composites Market Report 2014, Witten/Kraus/Kuhnel). That number can only get bigger – but what’s going to happen to it all when its job is done? Can it be melted down and reformed, like steel, aluminum or glass? This is a problem that Land Rover BAR has brought attention to by developing an end of life solution and researching innovative ways to recycle composite materials.

Some of the materials used in the boat take inspiration from nature, this technique is known as biomimicry.
The team uses this honeycomb material because of how strong it is and how much weight it can bear while resisting breakage, while still being extremely lightweight.

Land Rover BAR also researched the use of other natural materials while building two specialized docking ribs as part of a project with City College Southampton. The ribs have a highly innovative design, powered by a centrally positioned outboard that can be rotated through 360 degrees to push the boat in any direction. A mixture of materials were explored that have a lower environmental impact than traditional resins and fibers, researching their overall impact in terms of strength and environmental footprint. Some of the materials explored were natural materials such as flax (a plant material that has been used in marine applications for thousands of years), epoxy bonding resins with high biomass content (50+%), and a recyclable PET core material that comes from plastic bottles.

2. #RaisingTheBar

3. Invasive Species, Ocean Plastics, Solar Energy

Invasive Species: #EatLionFish

This voracious predator is wreaking havoc on coral reef ecosystems throughout the Caribbean, the Gulf of Mexico and the Western Atlantic. Land Rover BAR and 11th Hour Racing are committed to raising awareness about the global issue of invasive species and on April 19th, 2017, they joined forces with ACEA (America’s Cup Event Authority), the six America’s Cup teams and high profile chefs from around the world to focus on lionfish as a sustainable and delectable seafood choice, at the 11th Hour Racing #EatLionfish Chefs’ Throwdown – where sport, environment, technology, innovation, business, tourism, cuisine, inspiring the next generation and philanthropy all came together under one cause.

The best way to combat these fish is to eat them! Ask your local fish market and your favorite restaurant to sell and serve lionfish. Find out more here about our #EatLionfish initiative, including recipes from the chefs who competed in the Bermuda #EatLionfish Chefs’ Throwdown.

Ready to cook your own?

Can you think of a solution?

Here is a fun hands-on activity for kids and adults alike! Cut out your own lionfish (here) and use it to spread the word about the dangers of invasive species and the effect they have on marine ecosystems.

Take a photo of your model lionfish and post it on Social Media with #EatLionfish!

Ocean Plastics: The Problem

Can you think of a solution?

  • At least 8 million tons of plastics leak into the ocean each year – which is equivalent to dumping the contents of one garbage truck into the ocean per minute.
  • By 2050 oceans are expected to contain more plastics than fish (by weight) – 850-950 million tons.
  • Today, only 14% of plastic packaging is collected for recycling.

Source: Ellen MacArthur Foundation, The New Plastics Economy: Rethinking the future of plastics, McKinsey & Company and World Economic Forum.

Watch how marine debris moves around the oceans.
Place a rubber ducky (click on the water) to see how it will move around the oceans over time.

Plastic solutions in action

To tackle the issue of plastic waste in the ocean a more effective way to reuse and remanufacture plastic needs to be developed. Applying circular economy principles to global plastic packaging flows could transform the plastics economy and drastically reduce negative impacts such as leakage into oceans. (Source: Report by the World Economic Forum and Ellen MacArthur Foundation, with analytical support from McKinsey & Company.)

Local Solution

Bermuda burns most of its waste, including recyclable plastics, in the island’s waste to energy plant. To help provide a local and consumer-oriented solution to the issue, we developed an innovative (and fun) apparatus which consists of a plastic grinder and a solar kiln. For this project, 11th Hour Racing and Land Rover BAR collaborated with 5 Gyres. Primary solutions to the issue of burning plastics on islands, where any value to recyclable plastic is lost in the cost of moving plastic to the mainland, include banning single-use plastics and increasing producer responsibility to retrieve plastic packaging and products after use. But durable plastic goods made from polyethylene and polypropylene—such as buckets and crates—are typically burned after they break. The Solar Plastic Kiln presents an opportunity for local remanufacture, one part of the complex transition to a circular economy. The design uses solar panels to create electricity, elements (like those found in a toaster oven) to heat metal plates, and simple aluminum molds to reform plastics. The plastic is melted to prevent the formation of furans or dioxins.

Visitors to the 11th Hour Racing Exploration Zone can grind high-density plastics (such as laundry detergent bottles and shampoo containers) in the grinder. The pellets are placed in a flowerpot mold and inserted into the solar kiln. The power of the sun melts the pellets and after a few hours of “cooking,” you can extrude a beautiful and colorful flowerpot complete with a pack of seeds. What a great way to see some innovative thinking come alive, and to learn about the circular economy, renewable energy and how to reduce food miles by planting tomato seeds!

So what can you do in your everyday life to help tackle the issue of ocean plastics?

The easiest way to help reduce leakage of plastic into our oceans is to stop using certain types of plastic.

Start by saying NO to single-use plastics:

  • Simple ways to do this are by not buying any personal care products containing microbeads
  • Bring a reusable water bottle and coffee mug with you wherever you go
  • Request “no straw” when eating out (or bring your own reusable straw)
  • Carry your own reusable grocery bags

Solar Energy

The majority of energy in Bermuda is generated by waste to energy (WTE) from the incineration of garbage, meaning that there is little incentive to recycle. By highlighting solar as an alternative green energy, there could be less reliance on WTE and more of an incentive to divert waste from the incinerator. Land Rover BAR, Low Carbon, and the Stempel Foundation installed 194 solar panels on the nearby National Museum of Bermuda roof. The panels will generate an annual energy production of 93,600 kWh, the equivalent of powering 30 households per annum and avoiding 43 tons of C02 per year. The project will not only contribute to the local economy but it will leave an important legacy to the museum and island in the ongoing battle to mitigate the negative effects of climate change.

4. In the Classroom

Want to share and learn more with your children or students?

BT STEM Crew is a digital education program for 11-16-year-olds that brings STEM subjects to life through free films, worksheets, and interactive quizzes. This comprehensive resource is brought to you by the 1851 Trust and Land Rover BAR.

The 11th Hour Racing Exploration Zone brought to you by the following partners:

With Thanks to: