Amica Newport Marathon

11th Hour Racing is the sustainability sponsor of the 15th annual Amica Newport Marathon to support its ongoing mission to reduce the environmental impact of the event. This collaboration will introduce new sustainable initiatives and amplify the event’s existing efforts.

With 13.1 and 26.2 miles of oceanfront running, the team takes great pride in leaving the Amica Newport Marathon venue and course in better shape than when they found it. With the effects of climate change becoming increasingly apparent, it is crucial to take proactive steps to minimize the event’s environmental footprint.

 

Visit the Amica Newport Marathon website

Initiatives supported by 11th Hour Racing:

  • Waste sorting stations to include composting recycling to divert waste from entering the landfill. Compostable waste will be processed at Ragged Island Brewing in Portsmouth, R.I.
  • No plastic wrapping on the 4,500 athlete shirts; shirts are offered on an opt-in basis to reduce waste.
  • Enhanced water filling stations to reduce plastic bottle use.
  • Measuring the event’s waste footprint in efforts to minimize waste year over year.
  • A dedicated crew will clean the race course, ensuring all visible waste is picked up.
  • Partnering with Bike Newport to encourage biking to the start/finish line, with added bike racks and possible valet service.
  • Encouraging carpooling and walking to reduce traffic and emissions.
  • Volunteer groups and signage will protect Easton’s Beach dunes and divert people to walk along the designated footpaths.
  • Runners are encouraged to bring their own hydration, however, participants will receive an 18 oz foldable reusable water bottle courtesy of Amica Insurance.

Background

Gray Matter Marketing is a full-service marketing consulting and event management agency, working with clients to maximize sales and marketing capabilities, create turnkey events, and maintaining an engaging social media presence. For more information on Gray Matter Marketing’s offerings and events, please visit www.graymattermarketing.com or email info@graymattermarketing.com.