2024 Year in Review for UpWind by MerConcept
Diversity, Inclusion, and Inspiration: A New Era for Offshore Sailing Since its launch in early 2024, UpWind by MerConcept…
Sponsorships
CREATING LEADERS IN OCEAN HEALTH
Students engaged in ocean literacy education and sustainability design challenges in 2021
People attended events we sponsored in 2021
Sponsorships have led to a sizeable shift in the sailing industry’s approach to sustainability
OUR UNIQUE PROPOSITION
We use the power of sport to sell sustainability instead of products. By sponsoring organizations and events interested in reducing their environmental impact, we enable them to become leaders in ocean health. Our sponsorships provide funds, tools, and resources to empower with a focus on sport, strategic innovation, and sustainable technologies.
We place a strong emphasis on the connection between land and water — because what happens on land affects our ocean and waterways.
Sponsorship Strategy
We engage with the broader maritime industry and coastal communities through a variety of projects. The unifying narrative – “the success of our planet rides on one thing – the health of our ocean” – is felt throughout our programs.
Sports
We optimize the economic, environmental, and social impacts of professional sports on and off the playing field.
Strategic innovation
We foster innovative solutions and sustainability best practices to reduce the environmental impact of large-scale public-facing events.
Sustainable technology
We encourage the development of sustainable technologies and demonstrate their viability.
Sponsorship Stories
Winds of Change wins the World Sailing 11th Hour Racing Sustainability Award
In 2018, World Sailing and 11th Hour Racing joined forces to create the World Sailing 11th Hour Racing Sustainability…
11th Hour Racing Sponsors IMOCA to Further Advance its Commitment to Sustainability and Diversity in Offshore Racing
Navigating sustainable innovation and equity in competitive sailing 11th Hour Racing announced today it will join forces with the International…
UpWind by MerConcept announces squad of seven female athletes for inaugural season of Ocean Fifty Racing
After four days of physical and mental tests, individual interviews, and on-water racing, seven female athletes have been selected to…
Watch Protect Our Winters and Teton Gravity Research’s latest film: “The Hypocrite”
In 2023, 11th Hour Racing began a partnership with Protect Our Winters (POW) to create a stronger narrative around the…
11th Hour Racing Becomes Founding Sponsor of UpWind by MerConcept
Supporting a more inclusive and diverse offshore sailing community 11th Hour Racing announced today the new sponsorship of UpWind by…
11th Hour Racing to Power Italian Professional Sailor Francesca Clapcich
On the heels of The Ocean Race win by its sponsored team, 11th Hour Racing is expanding its work beyond…
La Copa set to unfurl its sails in Larmor Plage, France, in January 2024
The eighth edition of La Copa will hoist its sails again on January 13-14, 2024, in the heart of the…
The Art of Branding: 11th Hour Racing Team's Vibrant Identity by Van Orton Design
Art that sailed 32,000 nautical miles around the world When art meets performance, the result can be spectacular. The creative…