Since 1976, the Banff Mountain Film and Book Festival has been a leading celebration of mountain culture through film and literature. This annual event deepens the appreciation of mountain environments by providing a platform for sharing and inspiring mountain-related experiences, ideas, and visions. 11th Hour Racing sees the flagship festival as a valuable opportunity to connect with storytellers and bridge the gap between mountain and ocean cultures. This collaboration supports a broader goal of diversifying ocean stewardship by engaging the outdoor community through storytelling.