Protect Our Winters (POW) is the outdoor movement for climate impact. We bring together scientists, brands, athletes, creatives, and outdoor enthusiasts working to protect a future with clean air, clean water, and a healthy planet. In partnership with 11th Hour Racing, they are spearheading initiatives that underscore the significant influence of the Outdoor State—a collective of 175 million individuals who engage in outdoor recreation—in driving climate action for current and future generations. Through storytelling, Protect Our Winters and 11th Hour Racing aim to highlight the intrinsic connection between our mountains and ocean, emphasizing the deep connection between these environments.