Protect Our Winters

Protect Our Winters (POW) works with outdoor enthusiasts to protect the places and lifestyles they love from climate change. In partnership with 11th Hour Racing, they are spearheading initiatives that underscore the significant influence of the Outdoor State—a collective of 175 million individuals who engage in outdoor recreation—in driving climate action for current and future generations. Through storytelling, Protect Our Winters and 11th Hour Racing aim to highlight the intrinsic connection between our mountains and ocean, emphasizing the deep connection between these environments.

 

Visit the Protect Our Winters Website

World-champion freeskier and POW Alliance Member Jess Hotter skis down Mt. Aspiring in New Zealand. Photo credit: Miles Holden/ 11th Hour Racing

INITIATIVES SUPPORTED BY 11TH HOUR RACING

  • Protect Our Winters Advocacy & Adventure Alliance Grants to support films, journalism, research, photography, workshops, and adventures led by members of the POW Alliance—athletes, scientists, and creatives who invest considerable time and effort in climate advocacy.
  • Support of Protect Our Winters’ film, Purple Mountains Live Free Or Die, a sequel to the 2020 film, featuring professional snowboarder and POW founder Jeremy Jones, who has always had a deep connection to the outdoors.  Jones finds common ground with outdoor lovers from all walks of life, proving that no matter where we stand our shared love for clean air, clean water, and the outdoors can unite us all.
  • 11th Hour Racing is a presenting sponsor of the 2024 Virtual Stoke Fest on October 29, 2024.
  • The joint screening of Rhythm of Water and Shaped by Water in June 2024 in Truckee, California featuring a conversation with Protect Our Winters alliance members Francesca Clapcich and Emily Tidwell.

Background

Protect Our Winters is a 501(c)(3) nonprofit that engages and mobilizes the outdoor sports community, including POW’s more than 175 million person Outdoor State, to become effective climate champions through educational initiatives and political advocacy. Founded by professional snowboarder Jeremy Jones in 2007, Protect Our Winters works with businesses, athletes and communities to harness the collective power of those who love the outdoors to take meaningful action against climate change. For more information, visit www.protectourwinters.org.