Make an Impact

[vc_row css=”.vc_custom_1423751086688{margin-bottom: 0px !important;}”][vc_column][vc_column_text css=”.vc_custom_1532624338356{margin-bottom: 0px !important;}”]Land Rover BAR released today the KPMG report from their first year of operation.

Ben Ainslie’s decision to base the team in the UK, supported by the first round of the 2015 Louis Vuitton America’s Cup World Series Portsmouth (ACWS), has resulted in:

  • £47m economic impact (in Gross Value Added (GVA) terms) to the UK;
  • £59m media value (in advertising value equivalency (AVE) terms); and
  • 730 full-time equivalent (FTE) jobs created across Great Britain

The team contributed to the development of skills in the marine sector through initiatives including working with 70 apprentices from Southampton City College in the building of the team’s two Docking RIBs, and providing 7 apprenticeships, 2 internships and 9 work placements in all areas of the team: Boatbuilding, Design, Sustainability, IT, Finance and Marketing.

Case studies demonstrated how the team are encouraging their sustainability objectives to be adopted in their supply chain; as of July 2015, 0% of Green Marine’s waste has gone to landfill.

Ben Ainslie commented: “Land Rover BAR’s primary goal has always been to bring the Cup home to Britain. At the same time, we set ourselves the goal of building a long-term sustainable, diversified business, creating a Motorsport Valley effect to bring technology, innovation and high quality jobs to the UK. It’s great to see from the KPMG report that we are really starting to have a positive economic impact within the UK.”

The full KPMG report is available a here.

You can support Land Rover BAR as they race for the final time on British waters ahead of the 35th America’s Cup in Bermuda 2017. Early bird tickets are available for the Louis Vuitton America’s Cup World Series event in Portsmouth from July 21-24, 2016 until the 6 December. All event information is available at

Source: Land Rover BAR[/vc_column_text][/vc_column][/vc_row]