11th Hour Racing Becomes Sustainability Sponsor for the 15th Annual Amica Newport Marathon
Efforts to reduce and divert waste at local events can ease pressure on Rhode Island’s landfills
11th Hour Racing and Amica Newport Marathon announced today a new sponsorship, with 11th Hour Racing joining as the official Sustainability Sponsor for the 15th annual event, produced by Gray Matter Marketing. This collaboration underscores a shared commitment to reducing the marathon’s environmental impact.
With 13.1- and 26.2-mile courses of breathtaking oceanfront running in the City by the Sea, the Amica Newport Marathon team is dedicated to leaving the race venue and course in better condition than they found it by taking proactive measures to minimize the event’s environmental footprint. The partnership with 11th Hour Racing aims to amplify the marathon’s existing sustainability efforts and introduce new initiatives to set a higher standard for environmentally conscious events, demonstrating initiatives that can be replicated at any venue.
11th Hour Racing harnesses the power of sport as a catalyst for inspiring sustainable practices throughout events. “We are excited to partner with the Amica Newport Marathon to demonstrate how seamlessly sustainable practices can be integrated into major events,” said Lorraine McKenna, sponsorship director at 11th Hour Racing. “With Rhode Island’s central landfill expected to reach capacity by 2040, we continue to support local events to equip them with the tools and resources to achieve their sustainability goals. Our goal is to inspire both participants and organizers to embrace environmentally friendly practices, not just during the event but in their daily lives, showing that small changes can lead to significant positive outcomes.”
11th Hour Racing will support the Amica Newport Marathon in providing waste sorting stations to divert landfill waste, with compostables processed at Ragged Island Brewing in Portsmouth, Rhode Island. To further reduce waste, marathon shirts offered to participants will be optional and will come without plastic wrapping, and water stations will help cut plastic bottle use. After the event, organizers will measure and weigh all waste to assess its environmental footprint, with the goal of reducing the impact each year.
“At Amica, we believe it’s our duty to be responsible stewards for the planet,” said Jen Morrison, senior vice president and general counsel at Amica. “Like the Newport Marathon, we’re focused on innovative solutions that limit adverse impacts on the environment, and we’re proud to support them in this critical work.”
The Amica Newport Marathon will take place on Oct. 13, 2024. For more information, visit newportmarathon.com.
Header image credit: Amica Newport Marathon
